Thinking about selling a million-dollar home in Broadmoor and want a plan that feels tailored, polished, and effective from day one? You are not alone. In 80906, the right marketing mix is what separates a good result from a record one. Here is exactly how we prepare, present, and position Broadmoor properties to attract qualified buyers and protect your privacy while maximizing your price. Let’s dive in.
Broadmoor luxury market basics
Broadmoor is an established, amenity-rich part of southwest Colorado Springs, centered around the iconic resort and framed by Cheyenne Mountain views. Buyers here value privacy, architectural quality, and outdoor living that showcases sun, views, and gathering spaces. Inventory at the top of the market is limited, and timelines can be longer than entry-level segments, so presentation and reach matter.
In 80906, “million-dollar home” typically covers properties from around $1 million to several million, depending on lot size, finishes, and view corridors. Demand comes from local high-net-worth households and relocation buyers who want a mountain-adjacent lifestyle. Seasonality exists, but high-end deals close year-round, especially when the home’s outdoor features are presented well.
Pre-listing prep that pays
Luxury buyers want a finished experience. We start by addressing details that reduce risk and amplify value.
- Pre-listing inspection and repairs. We coordinate inspections for major systems, then complete visible repairs so buyers evaluate quality, not deferred maintenance. This supports a confident price and smoother negotiations.
- Staging and landscape refresh. Professional staging, art, lighting, and scaled furniture help buyers understand proportion and flow. A landscape tune-up highlights terraces, lawns, and mountain views.
- Accurate measurements and floorplans. Large, custom homes require precise gross living area and clear floorplans. We use qualified measurers so buyers can trust the data.
You also get a clean compliance file from the start. Colorado requires sellers to use approved disclosures for known material facts, so we align with the latest guidance from the Colorado Division of Real Estate. If your home was built before 1978, we follow federal rules for lead-based paint disclosure as outlined by the EPA. If your property has HOA documents or covenants, we gather them early to prevent surprises.
Privacy-first showing strategy
Luxury showings work best when planned. We set appointment-only access, coordinate with your schedule, and brief buyer agents on features to cover during tours. For higher-profile sellers, we can add buyer vetting and optional confidentiality agreements, while always honoring fair housing and MLS rules.
When security is critical, we limit open hours and control photography access. Your home feels calm and protected, and buyers get a focused, guided experience.
Media that sells the lifestyle
Broadmoor buyers respond to polished visuals and a clear sense of place. Our production plan balances cinematic impact with factual clarity so qualified buyers can make decisions confidently.
- High-resolution photography. We produce interior sequences, landscape detail, and twilight images that showcase warm evening light and city or mountain outlooks.
- Cinematic video. Short films weave together aerial context, lifestyle cues, and a smooth interior walk-through. When relevant, we include situational b-roll that highlights proximity to the resort and trails with owner permission, and we keep the edit tight for shareability.
- Drone photo and video. Large lots and view corridors deserve aerial coverage. We only use operators who comply with FAA commercial rules under Part 107. Learn more from the FAA UAS resources.
- 3D tours and floorplans. Matterport-style tours let out-of-area and international buyers study the home remotely with accurate dimensions.
- Virtual staging, clearly labeled. When physical staging is not practical in a specific space, we can virtually stage select rooms, always identified according to MLS guidelines.
We also create a detailed property data sheet that lists room sizes, mechanical updates, and key site notes. Clear data builds trust.
Storytelling and brand alignment
Your home’s narrative matters. We highlight provenance, recent designer upgrades, natural light, and the way indoor-outdoor spaces frame views of Cheyenne Mountain. We connect the lifestyle with nearby amenities, including the world-class experiences at The Broadmoor resort, so buyers see the full context.
Print materials are produced at a high standard and paired with a secure, dedicated property webpage. The narrative stays factual, concise, and on brand.
Digital reach and MLS distribution
Maximum qualified exposure starts with the local MLS. We list in the Pikes Peak system and follow cooperation policies so top buyer brokers see your home right away. You benefit from accurate data and broad visibility across broker networks. For reference on local MLS rules and market tools, see Pikes Peak REALTOR Services. For national policy context, we follow NAR’s guidance on clear cooperation.
Your property webpage is optimized for Broadmoor and 80906 so buyers searching the neighborhood can find it easily. We syndicate through luxury-focused channels and broker networks where appropriate, keep information consistent across platforms, and organize broker-only events to put your home in front of the right agents quickly.
Targeted outreach to real buyers
Beyond MLS syndication, we run targeted outreach that aligns with the way affluent buyers shop.
- Curated email and print. We contact known luxury buyer agents, relocation partners, and high-net-worth households with permission-based messaging and tasteful design.
- Geo-targeted and demographic ads. We use high-quality visuals across social and display, with retargeting for visitors who engage with the property site or video.
- Private and invite-only events. With your approval, we host controlled tours for qualified prospects and top brokers. We can also align with respected local institutions when the opportunity is appropriate and permitted by all parties.
The goal is quality over quantity. We focus on the right eyes, not just more clicks.
Showings that convert
Every showing should feel effortless for you and compelling for buyers. We provide a concise agent brief, highlight key upgrades in person, and set a clear path for offers. Qualified buyers can access supplemental documents, floorplans, and disclosures quickly, which shortens decision cycles.
For privacy, we avoid broad open houses unless they serve a clear purpose. Appointment windows remain efficient, and feedback flows to you within hours.
Vetting, offers, and negotiation
We protect deal quality by verifying proof of funds or lender approvals before advanced access and by reviewing timelines for financing or bridge-loan scenarios. In this segment, larger earnest money and tighter inspection periods are common expectations, though final terms depend on market conditions.
If multiple offers appear, we run a consistent process with clear timelines, complete communication, and a side-by-side view of net outcomes. When confidentiality matters, we structure terms accordingly and keep public exposure limited. Colorado contracts and customary timelines are used, and closings typically run through title companies with title insurance. For statewide process context, visit the Colorado Association of REALTORS.
Measurement, reporting, and ROI
You should know exactly what your marketing is doing. We track key performance indicators and adjust quickly when needed.
- Marketing KPIs. Property page visits, video views, social engagement, qualified inquiries, and broker showings per week.
- Transaction KPIs. Days on market, list-to-sale price ratio, number of showings per offer, and time from offer to close.
- Feedback loop. Buyer-agent notes after showings, plus attendance at broker tours and private events.
You receive weekly reporting with a summary of action items. If performance dips below expectations, we adjust media, pricing strategy, or targeting within two to four weeks.
What you can expect with us
You get a neighbor who knows Broadmoor and a strategist who treats every decision like a high-stakes investment. As a Broadmoor resident with a strong investment background, I bring local knowledge and deal experience that inform pricing, preparation, and negotiation. You also get premium presentation, boutique responsiveness, and the brokerage infrastructure that keeps everything compliant and on track.
Your home deserves an intentional plan, steady communication, and a clear path to the closing table. If that aligns with your goals, let’s talk about timing, prep, and how to position your property for the strongest outcome in 80906.
Ready to start? Connect with Benjamin Kennedy. Let’s Connect.
FAQs
What defines a million-dollar home in 80906?
- In Broadmoor, this tier typically ranges from about $1 million to several million, driven by lot size, renovation quality, and view corridors.
What prep should I complete before listing?
- Run a pre-listing inspection and address visible repairs, use professional staging and landscaping, provide accurate measurements and floorplans, and complete state-required disclosures per the Colorado Division of Real Estate. If built before 1978, include federal lead-based paint disclosure from the EPA.
How do you reach out-of-area Broadmoor buyers?
- We combine a dedicated property site, cinematic video, and 3D tours with MLS syndication, targeted digital ads, and outreach through established luxury broker and relocation channels.
Are drones allowed for real estate marketing?
- Yes, when operated by certified pilots under FAA Part 107 for commercial use. We only use compliant operators. See the FAA UAS resources for details.
How do you protect privacy during showings?
- We use appointment-only tours, vet buyers and agents, control access to photography, and can use confidentiality agreements when appropriate, while still following MLS and fair housing rules. For MLS context, see Pikes Peak REALTOR Services.
Do luxury homes sell in winter in Colorado Springs?
- Yes. While spring and summer often show better landscaping and outdoor living, well-presented Broadmoor homes can attract qualified buyers and close in any season.
